Strategic Audit Report Ford Motor Company Assignment

Strategic Audit Report Ford Motor Company - Assignment Example The company trades in cars, trucks and heavy vehicles with the tractors of the company forming some of the global iconic brands. In an attempt to understand the ford motor company, this paper will focus on the business model, business line, the products, customers and analysis of the value chain. The paper will equally focus on the diversification of the company, overall performance and analysis of the mission statement. Currently, Ford company trades its products under four main brands; Ford, Mercury, Lincoln, and Volvo. The company utilizes a labour force of more than 200, 000 employees who are specialized to work in different departments of the production process. The Ford Company has devised a strategy to make the feasibility of its products through separation of the firm into two segments. The company is separated into the automotive services production segments and the financial services. The financial segment of the company has the provision of the ford credit, which offers financing to vehicles in both merchant shoppers and retail shoppers. The automotive section of the Ford company is separated into districts according to the strategic plans of the company (Davis, 2013). The districts under this umbrella are thus; South America, North America, Asia, Pacific, Africa and Europe. The automotive section of the company is involved in the manufacturing and servicing of the cars. The Ford Company has a retail dealership program that works under the dealership model. Under this program, dealerships sigh specific contracts with companies that the Ford Motor Company supplies with vehicles and service their automotive. This works by increasing the sales of the products of the company through the formation of long-term partnerships. According to the 2008 Ford dealership statistics, the company secured approximately 4000